Alpha Advocates and Legal Consultants

Sports and Events Management

The Center East and North Africa is drawing in a portion of the world’s greatest games and diversion occasions, from the World Cup to Recipe One. Our expert games and occasions group has educated on many concerning the greatest occasions.

We were the primary law office in the district to lay out an expert games and occasions group, and our group incorporates sports regulation specialists with both nearby and worldwide skill.

Business, critical thinking guidance

Our games and occasions administrations remember guidance for worldwide and provincial sponsorships, occasion facilitating and conveyance, media and broadcast privileges, individual player contracts and related picture freedoms and a lot more broad business arrangements pertinent to the area.

Colleagues worked with significant worldwide names and rivalries in the business, including the UEFA Champions Association (with Group Showcasing AG), the Euros (with CAA) and the English Head Association (with Liverpool FC), as well as having prompted ATP positioned tennis players, proficient brandishing clubs and music and diversion ability.

Thusly, our methodology is dependably business, with an emphasis on taking care of issues and tracking down the right results for our clients.

We work across the MENA district in 10 locales, including the UAE, Saudi Arabia, Qatar, Bahrain, Egypt and Morocco.

Worldwide ability and territorial information

Our clients pick us since we consolidate expert guidance acquired at a global level with on the ground nearby information on the administrative and business scene in the MENA district.

We represent both government divisions and occasion proprietors and prompt on sports including football, tennis, cricket and boxing along with e-sports and gaming. Our occasions work covers shows, meetings and displays.

Our Games and Occasions Administrations

  • Conveyance of sports and occasions environments.
  • Occasion and scene the board guidance (remembering for regard of games).
  • Licensed innovation and brand insurance and double-dealing exhortation.
  • Broadcast and media arrangements.
  • All parts of game and occasions sponsorship – including drafting and arranging sponsorship arrangements and other showcasing privileges arrangements.
  • Marketing and retail arrangements.
  • Exhorting on advertising and special exercises connected with sports and occasions.
  • Educating on the utilization and execution with respect to new advancements in sports and occasions.
  • Player and training arrangements.
  • Organization and specialist co-op guidance for sports and occasions.
  • eSports exhortation.
  • Mass investment occasions.
  • Administration issues connected with wearing and occasions elements.
  • Corporate organizing guidance regarding sports and occasions exercises.
  • Partner combination.
  • Elective Debate Goal.
  • Exhorting administering bodies and state run administrations on brandishing guidelines and executing uprightness and against doping necessities.

Instances of Our Games and Occasions the Board Work

  • Prompted on various player moves into significant expert associations inside the locale, including Cristiano Ronaldo’s exchange to Al Nassr.
  • Prompted the Saudi The travel industry Expert on its territorial sponsorship of the FIFA World Cup 2022.
  • Held by MDL Monster to give business contracts help.
  • Held by Abu Dhabi Gaming to exhort on all gaming and eSports exercises inside Abu Dhabi.
  • Planning of the administrative guidelines of Saudi Bedouin Football League.
  • Prompted a significant worldwide eSports distributer comparable to fostering a consistence structure for on the web and disconnected competitions in the UAE and KSA.
  • Held by Abu Dhabi Motorsports The executives LLC to give exhaustive business and administrative lawful help regarding the conveyance of the yearly F1 race and all year motorsport local area occasions at Yas Marina Circuit including marathons, walkathons, 10km runs, drag occasions and Recipe Float rivalries.
  • Held by Farah Encounters LLC (administrator of Yas Island recreation parks, including Ferrari World) regarding the manageable improvement of Yas Island as a vacationer location.
  • Held by FIFA to prompt and carry out IP portfolio assurance in the district.

Key Contacts


Marketing Head


Marketing Head